John Dorys'Sustainable Seafood Policy


Policy Statement

1. John Dory's is aware that there is global concern over the over-exploitation of seafood resources and the environmental impacts of fishery and aquaculture activities on marine ecosystems.
2. Being a major role player in the seafood industry we recognise that we can help drive positive change in fisheries by supporting and promoting sustainable seafood choices.
Procurement
3. Through our procurement commitments, John Dory's willstrive to support sustainable and well-managed fisheries and responsible aquaculture as we believe this is critical to the long-term maintenance of healthy and productive marine ecosystems, species, and livelihoods, as well as sustainable business.
4. John Dorys defines sustainable seafood as:
Seafood which originates from a fishery or farm which could continue to operate indefinitely without reducing the target species', or any other species in the marine ecosystems, ability to maintain a viable population. A sustainable species should:
• Not be a species that is regarded as endangered or threatened;
• Be caught in a well-managed fishery;
• Be caught/farmed using responsible fishing or farming methods;
• Be traceable from “boat to plate”.

As such we commit to transforming our seafood operations to ensure that by 2016, we will only sell seafood products which are certified as sustainable by the Marine Stewardship Council (MSC) for wild-caught products or the Aquaculture Stewardship Council (ASC) for farmed products, or equivalent standards or which are categorised as Green by WWF South Africa's Southern African Sustainable Seafood Initiative (SASSI).
Our overall goal is to increase the availability of sustainable seafood and promote responsible fishing practices and we recognise that a significant proportion of the world's fisheries/aquaculture facilities do not currently meet internationally accepted standards of sustainability. For these operations, rather than simply discontinue sourcing, we would rather use our buying power to provide both an incentive and a path to become sustainable. Thus, by 2016, in order to continue supplying John Dorys, any fisheries/aquaculture facilities whose seafood products do not meet John Dorys' sustainability requirementsmust be engaged in a credible, time-bound improvement project .
John Dorys will thus cease procuring all seafood products not meeting these criteria by the end of 2015. To ensure that all products procured in the future comply with John Dory's sustainability requirements, prior to procuring a product, new products will be assessed against these criteria to ensure that they meet the commitments before they are procured. In cases where products are not currently certified and do not have SASSI assessments, John Dory's will contract WWF to conduct an assessment prior to procuring the product.

5. All seafood at John Dory's should be legally procured and traceable to their origins, making use of appropriate traceability schemes or mechanisms.
Transparency and Labelling
6. Our customers have a right to sufficient and accurate information through adequate labelling, or other means, in order to be able to make environmentally responsible choices.
7. All seafood products sold in our stores will provide information on the common and scientific name, country of origin, catch method and gear type on the menu. Failing this all of this information will be available from the in-store management.
8. We will communicate our sustainability and traceability criteria and encourage ethical and legal behaviour among all our suppliers.
Training
9. In order to provide consumers with accurate information about the sustainability of their seafood choices, John Dory's commits to ensuring that:
• All wait staff will undergo in-store training on SASSI and be tested on material quarterly;
• At least one member of the managerial staff (what level) for each store will attend an annual SASSI training course;
• All John Dory's front-of-house staff will undergo an in-house headoffice training programme (both waiters and management).

Common Name Scientific Name Country of origin Wild-caught or Farmed. Type of fishing gear used.
Hake Fillets 2-4oz MERLUCCIUSCAPENSIS /
PARADOXUS
Namibia Wild-caught OffshoreDemersal Trawl
Mussels FULL Shell MYTILUSGALLOPROVINCIALIS South Africa Farmed  
Sole CYNOGLOSSUS Gambia Wild-caught ARTISANALFISHING
Hake Bellies MERLUCCIUSCAPENSIS /
PARADOXUS
Namibia Wild-caught OffshoreDemersal Trawl
Dorado CORYPHAENAHIPPURUS Peru Wild-caught SurfaceLongline
Kingklip GENYPTERUSCAPENSIS South Africa Wild-caught OffshoreDemersal Trawl
Yellowtail SERIOLAQUINQUERADIATA South Korea Wild-caught MidwaterTrawl
Patagonica Squid LOLIGOGAHI   Wild-caught OffshoreDemersal Trawl
Vannemei Prawns LITOPENAEUSVANNAMEI Thailand Farmed  
Yellowfin Tuna THUNNUSALBACARES Indonesia Wild-caught Pole/ Troll
Norwegian Salmon SALMOSALAR/ONCORHYNCHUS Norway Farmed  
Oysters CRASSOSTRIAGIGAS South Africa Farmed  
NEW ZEALAND HALF SHELL MUSSEL PERNACANALICULUS New Zealand Farmed  
CHILLEAN HALF SHELL MUSSEL MYTILUSCHILENSIS Chile Farmed  
BLACK TIGER 21-25 PRAWNS PENAEUSMONODON India Farmed  
CALAMARI STEAKS DOSIDICOSGIGAS China Wild-caught OffshoreDemersal Trawl